20 Best Email Marketing Tools
Our algorithm used 113k data points to whittle 678 email marketing tools down to 20 with the best performance among small businesses. We may receive a commission if you sign up with a company below.
Your results (20)
ActiveCampaign
Klaviyo
Gist
Omnisend
Sendinblue
Drip
Elastic Email
Benchmark Email
Campaigns by Pipedrive
GetResponse
Customer.io
SendX
MailerLite
Moosend
Campaigner
Pabbly Email Marketing
Aweber
ConvertKit
ClickFunnels
Constant Contact
Who uses it and why?
User sentiment
Segmentation
User sentiment
Segmentation
User sentiment
Segmentation
User sentiment
Segmentation
User sentiment
Segmentation
User sentiment
Segmentation
User sentiment
Segmentation
User sentiment
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User sentiment
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User sentiment
Segmentation
Exceptional range of features, customer support & integrations.
CRM functionality is okay but not great.
Good segmentation and a wide variety of native integrations.
Relatively expensive compared to other options.
An affordable all-in-one marketing automation platform.
Some features are average in comparison to similar-priced competitors.
Comprehensive range of integrations & omni-channel sending options.
Relatively expensive.
Great for transactional email.
Send limits and throttling can be sensitive causing emails being delayed or not sent.
Has a wide-range of pre-made workflows to use.
Better suited to eCommerce businesses.
Scalability and API documentation is very good.
Email marketing automation functionality is basic.
For the same price there are more established, higher-quality alternatives.
As a CRM, Pipedrive lacks some functionality you'd expect from a high-end email marketing platform.
Users tend to choose GetResponse for its affordability and wide range of features.
GetResponse's product has struggled to keep up with the competition.
Great omni-channel sending options (SMS, push notifications and email)
Expensive compared to similar products
Accepts users from all industries.
Relatively basic features compared to other platforms.
Affordable & good support.
Reporting features are basic.
Easy to use with some surprisingly advanced features (e.g. weather triggers)
Lightweight on features in comparison to similarly-priced tools.
Poor deliverability and slow customer support have been reported.
For some users their features may be too basic and lacking in value.
It's arguably a bit behind the times in functionality.
Their free plan is often critiqued for being too limited in functionality.
Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.
An affordable and simple email marketing tool.
Lacks advanced features and reporting is relatively basic.
What people are saying
SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.
Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.
Enterprise users often highlight Gist's breadth of features and associated cost savings.
Users tend to highlight Omnisend's templates, integrations and in-depth reporting.
Users often highlight SendInBlue's responsive support team, ease of set up and email traceability.
Users often highlight the quality of integrations and eCommerce features.
Enterprise users often highlight Elastic Email's deliverability and developer experience.
Users often highlight Benchmark being user-friendly and easy to create templates.
Users typically highlight how easy it is to manage leads and deal flow in Pipedrive.
Users tend to highlight GetResponse's unlimited sending and ease of designing emails.
Enterprise users tend to highlight Customer.io's ease of integrating data and good customer support.
Small business users often highlight the intuitiveness of SendX's platform and the quality of their templates.
Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.
Users tend to highlight how affordable and easy to use Moosend is.
Small business users often highlight Campaigner's ease of use and reasonable pricing.
Users often highlight Pabbly's ease of use and breadth of features.
Users often highlight how simple and easy to use Aweber is.
ConvertKit is most-used by bloggers and content creators looking to build a mailing list.
SME users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.
Users tend to highlight Constant Contact's email list management features and streamlined functionality.
In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.
We’ve definitely been able to grow our email list since switching to Klaviyo. We’ve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, we’ve been able to segment our list and send more customized emails to these subscribers.
Live chat is great, drip emails are quite good, support is GREAT.
We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.
As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!
Elastic Email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too.
I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.
Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.
Constant Contact is my marketing department.
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Used Gist before?
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Used Omnisend before?
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Used Sendinblue before?
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Used Drip before?
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Used Elastic Email before?
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Used Benchmark Email before?
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Used Campaigns by Pipedrive before?
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Used GetResponse before?
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Used Customer.io before?
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Used SendX before?
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Used MailerLite before?
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Used Moosend before?
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Used Campaigner before?
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Used Pabbly Email Marketing before?
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Used Aweber before?
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Used ConvertKit before?
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Used ClickFunnels before?
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Used Constant Contact before?
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Your recommended plan
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14-day free trial
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Free migration
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One month free trial
Free migration
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Free trial
Free migration
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14-day free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
Free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.
$139/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Klaviyo has 2 plans starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Gist has 2 plans starting at $99/mo. This plan is the cheapest based on your list size & requirements.
$99/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Omnisend has 2 plans starting at $115/mo. This plan is the cheapest based on your list size & requirements.
$115/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Sendinblue has 1 plan starting at $65/mo. This plan is the cheapest based on your list size & requirements.
$65/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Drip has 1 plan starting at $154/mo. This plan is the cheapest based on your list size & requirements.
$154/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Elastic Email has 2 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.
$35/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Benchmark Email has 2 plans starting at $89/mo. This plan is the cheapest based on your list size & requirements.
$89/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Campaigns by Pipedrive has 4 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.
$35/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 200000 contacts.
GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.
$0/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with contacts.
Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
SendX has 1 plan starting at $44.99/mo. This plan is the cheapest based on your list size & requirements.
$44.99/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
MailerLite has 2 plans starting at $47/mo. This plan is the cheapest based on your list size & requirements.
$47/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Moosend has 1 plan starting at $160/mo. This plan is the cheapest based on your list size & requirements.
$160/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Campaigner has 2 plans starting at $129/mo. This plan is the cheapest based on your list size & requirements.
$129/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 25000 contacts.
Pabbly Email Marketing has 2 plans starting at $41/mo. This plan is the cheapest based on your list size & requirements.
$41/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.
$66.15/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ConvertKit has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.
$100/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.
$97/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with unlimited contacts.
Constant Contact has 2 plans starting at $80/mo. This plan is the cheapest based on your list size & requirements.
$80/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Used ActiveCampaign before?
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Used Klaviyo before?
Rate your experience
Used Gist before?
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Used Omnisend before?
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Used Sendinblue before?
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Used Drip before?
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Used Elastic Email before?
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Used Benchmark Email before?
Rate your experience
Used Campaigns by Pipedrive before?
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Used GetResponse before?
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Used Customer.io before?
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Used SendX before?
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Used MailerLite before?
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Used Moosend before?
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Used Campaigner before?
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Used Pabbly Email Marketing before?
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Used Aweber before?
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Used ConvertKit before?
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Used ClickFunnels before?
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Used Constant Contact before?
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About the author
Marcus Taylor
Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.