Small business, 10000 contacts
HomeEmail Marketing SoftwareActiveCampaign vs Ortto

ActiveCampaign vs Ortto

Marcus Taylor
Data refreshed on: 22nd February 2023
Fact checked by Anna Hamzah

Compare ActiveCampaign and Ortto head-to-head to find the right platform for you business. We may receive a commission if you sign up with a company below.

ActiveCampaign

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14-day free trial included

Ortto

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14-day free trial included
🏆 Recommended for you
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Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
67% of Ortto's small business users are very satisfied with it.
🙂Good
Good satisfaction score · all users
👍

Exceptional range of features, customer support & integrations.

👎

CRM functionality is okay but not great.

👍

Well-designed marketing automation builder with a decent range of native marketing & CRM integrations.

What people are saying

4 · 588 ratings

SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.

· no ratings

Users often highlight how easy it is to build complex automation sequences in Ortto.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Marketing Ops Manager at Mosaic
Ari Goldstein
Marketing Ops Manager at Mosaic

Something that might have otherwise taken an ops team, a database manager, and a lot of time, we now have at our fingertips, and we can move really nimbly. Really, the sky’s the limit.

Used ActiveCampaign before?

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Used Ortto before?

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Your recommended plan

Lite
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Campaign
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

Facebook Ads

Google Ads

Google Analytics

Salesforce

Shopify

WooCommerce

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

Facebook Ads

Google Ads

Google Analytics

Salesforce

Shopify

WooCommerce

Zapier

Compare more...
Compare more...

ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.

$139/mo is higher than the average cost of $132/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$34$69$104$139
View this plan

Ortto has 3 plans starting at $125/mo. This plan is the cheapest based on your list size & requirements.

$125/mo is lower than the average cost of $132/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$34$69$104$139
View this plan

Used ActiveCampaign before?

Rate your experience

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🙁
😐
🙂
😄

Used Ortto before?

Rate your experience

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🙂
😄

Ortto vs ActiveCampaign: Which is right for you?

While ActiveCampaign is used by more businesses, ActiveCampaign users are more satisfied with their experience on average compared to Ortto users (78.05% compared to 67.47%).
In this interactive guide, we’ll help you decide which email software platform is right for your business using qualitative and quantitative data. If you haven’t already, we recommend entering your contact list size, budget and type of business above – as this information is used to personalise the recommendations in this article.
Jump to:

1. Does Ortto or ActiveCampaign offer lower pricing?

The amount you pay for email marketing software is often in proportion to the number of contacts you’ll be emailing. Based on 10000 contacts the average monthly cost is around $132.
At your current list size, Ortto is the more affordable option.
But how does their pricing compare as your list grows? The table below outlines how much you could expect to pay if your list were to double or triple in size.
ActiveCampaign
Ortto
10K contacts
$139/mo
10K contacts
$125/mo
20K contacts
$229/mo
20K contacts
Custom $
30K contacts
$339/mo
30K contacts
Custom $
Visit website
14-day free trial included
Visit website
14-day free trial included
While Ortto may be the most affordable platform today out of these three options, ActiveCampaign would be a more affordable long-term option if you’re expecting list growth.
However, we’d recommend visiting ActiveCampaign and Ortto's pricing pages to get a precise quote based not just on your list size but also your feature requirements.
While it’s useful to compare pricing head-to-head like this, it’s also important to remember that ActiveCampaign and Ortto may provide different levels of value to your organisation.
Which brings us neatly onto our next question.

2. Which platform is more feature-rich: Ortto or ActiveCampaign?

While Ortto is better suited to beginners, ActiveCampaign offers a larger range of features suitable for more advanced email marketing. That’s not to say that ActiveCampaign isn’t suitable for beginners, just that you’re less likely to outgrow it as your needs become more complex.
Here’s a list of some of the common email marketing features that you’ll find in both tools, as well as those available in only Ortto or ActiveCampaign.
ActiveCampaign
Ortto

Website personalization

Website personalization

Transactional email

Transactional email

Sub-accounts

Sub-accounts

Social Publishing

Social Publishing

Social Engagement

Social Engagement

Social Campaigns

Social Campaigns

Social Ads

Social Ads

SPAM check

SPAM check

SMS

SMS

Retargeting

Retargeting

RSS campaigns

RSS campaigns

Push Notifications

Push Notifications

Post purchase automation

Post purchase automation

No-code customization

No-code customization

Landing pages

Landing pages

In-app messaging

In-app messaging

Event-based automation

Event-based automation

Event & webinar marketing

Event & webinar marketing

Coupons and promotions

Coupons and promotions

Conditional content

Conditional content

Calendaring

Calendaring

ABM

ABM

A/B Testing

A/B Testing

3. Does it integrate with your tech stack?

Your email marketing performance depends on sending the right message to the right person at the right time. As such, it’s particularly important that your choice of software connects seamlessly with your existing tools and technology.
ActiveCampaign
Ortto

Calendly

Calendly

Google Ads

Google Ads

Google Analytics

Google Analytics

Facebook Ads

Facebook Ads

Salesforce

Salesforce

Slack

Slack

WordPress

WordPress

Zapier

Zapier

Which tool should you choose?

The best way to decide which email marketing tool is right for you is to try them out for real.
Thankfully both Ortto and ActiveCampaign offer free trials that you can sign up for to explore their platforms and decide which one is most suitable for your business.

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.

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