Our algorithm used 113k data points to whittle 678 email marketing tools down to 7 with the best performance among small businesses. We may receive a commission if you sign up with a company below.
Who uses it and why?
Exceptional range of features, customer support & integrations.
CRM functionality is okay but not great.
Comprehensive range of integrations & omni-channel sending options.
Relatively expensive.
Scalability and API documentation is very good.
Email marketing automation functionality is basic.
Their free plan is often critiqued for being too limited in functionality.
Easy to use with some surprisingly advanced features (e.g. weather triggers)
Lightweight on features in comparison to similarly-priced tools.
Great omni-channel sending options (SMS, push notifications and email)
Expensive compared to similar products
Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.
What people are saying
SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.
Users tend to highlight Omnisend's templates, integrations and in-depth reporting.
Enterprise users often highlight Elastic Email's deliverability and developer experience.
ConvertKit is most-used by bloggers and content creators looking to build a mailing list.
Users tend to highlight how affordable and easy to use Moosend is.
Enterprise users tend to highlight Customer.io's ease of integrating data and good customer support.
SME users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.
In terms of features, I love using ActiveCampaignās powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.
We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.
Elastic Email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too.
Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.
Used ActiveCampaign before?
Rate your experience
Used Omnisend before?
Rate your experience
Used Elastic Email before?
Rate your experience
Used ConvertKit before?
Rate your experience
Used Moosend before?
Rate your experience
Used Customer.io before?
Rate your experience
Used ClickFunnels before?
Rate your experience
Your recommended plan
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.
$139/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Omnisend has 2 plans starting at $115/mo. This plan is the cheapest based on your list size & requirements.
$115/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Elastic Email has 2 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.
$35/mo is lower than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ConvertKit has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.
$100/mo is lower than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Moosend has 1 plan starting at $160/mo. This plan is the cheapest based on your list size & requirements.
$160/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.
$97/mo is lower than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with unlimited contacts.
Used ActiveCampaign before?
Rate your experience
Used Omnisend before?
Rate your experience
Used Elastic Email before?
Rate your experience
Used ConvertKit before?
Rate your experience
Used Moosend before?
Rate your experience
Used Customer.io before?
Rate your experience
Used ClickFunnels before?
Rate your experience
Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.