Our algorithm used 113k data points to whittle 678 email marketing tools down to 8 with the best performance among small businesses. We may receive a commission if you sign up with a company below.
Who uses it and why?
Exceptional range of features, customer support & integrations.
CRM functionality is okay but not great.
Has a wide-range of pre-made workflows to use.
Better suited to eCommerce businesses.
Users tend to choose GetResponse for its affordability and wide range of features.
GetResponse's product has struggled to keep up with the competition.
Their free plan is often critiqued for being too limited in functionality.
It's arguably a bit behind the times in functionality.
Great omni-channel sending options (SMS, push notifications and email)
Expensive compared to similar products
An affordable and simple email marketing tool.
Lacks advanced features and reporting is relatively basic.
Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.
What people are saying
SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.
Users often highlight the quality of integrations and eCommerce features.
Users tend to highlight GetResponse's unlimited sending and ease of designing emails.
ConvertKit is most-used by bloggers and content creators looking to build a mailing list.
Users often highlight how simple and easy to use Aweber is.
Enterprise users tend to highlight Customer.io's ease of integrating data and good customer support.
Users tend to highlight Constant Contact's email list management features and streamlined functionality.
SME users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.
In terms of features, I love using ActiveCampaignās powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.
I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.
Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.
Constant Contact is my marketing department.
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Used Aweber before?
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Used Customer.io before?
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Used Constant Contact before?
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Your recommended plan
14-day free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
Free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.
$139/mo is higher than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Drip has 1 plan starting at $154/mo. This plan is the cheapest based on your list size & requirements.
$154/mo is higher than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.
$0/mo is lower than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with contacts.
ConvertKit has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.
$100/mo is lower than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.
$66.15/mo is lower than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Constant Contact has 2 plans starting at $80/mo. This plan is the cheapest based on your list size & requirements.
$80/mo is lower than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.
$97/mo is lower than the average cost of $112/mo for plans that cover 10K contacts. This plan comes with unlimited contacts.
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Used GetResponse before?
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Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.