Close vs Customer.io: February 2023 Comparison

Small business, 10000 contacts

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Customer.io vs Close: Which is right for you?

While Customer.io is used by more businesses, 76.89% of Close users are more satisfied with their experience on average.

In this interactive guide, we’ll help you decide which email software platform is right for your business using qualitative and quantitative data. If you haven’t already, we recommend entering your contact list size, budget and type of business above – as this information is used to personalise the recommendations in this article.

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1. Does Customer.io or Close offer lower pricing?

The amount you pay for email marketing software is often in proportion to the number of contacts you’ll be emailing. Based on 10000 contacts the average monthly cost is around $125.

At your current list size, Close is the more affordable option.

But how does their pricing compare as your list grows? The table below outlines how much you could expect to pay if your list were to double or triple in size.

Close

Customer.io

10K contacts

$99/mo

10K contacts

$150/mo

20K contacts

$99/mo

20K contacts

Custom $

30K contacts

$99/mo

30K contacts

Custom $

Visit website

14-day free trial included

Visit website

14-day free trial included

Close is the most affordable platform today, and will also provide you with affordable list growth longer term.

However, we’d recommend visiting Close and Customer.io's pricing pages to get a precise quote based not just on your list size but also your feature requirements.

While it’s useful to compare pricing head-to-head like this, it’s also important to remember that Close and Customer.io may provide different levels of value to your organisation.

Which brings us neatly onto our next question.

2. Which platform is more feature-rich: Customer.io or Close?

Here’s a list of some of the common email marketing features that you’ll find in both tools, as well as those available in only Customer.io or Close.

Close

Customer.io

Website personalization

Transactional email

Sub-accounts

Social Publishing

Social Engagement

Social Campaigns

Social Ads

SPAM check

SMS

Retargeting

RSS campaigns

Push Notifications

Post purchase automation

No-code customization

Landing pages

In-app messaging

Event-based automation

Event & webinar marketing

Coupons and promotions

Conditional content

Calendaring

ABM

A/B Testing

3. Does it integrate with your tech stack?

Your email marketing performance depends on sending the right message to the right person at the right time. As such, it’s particularly important that your choice of software connects seamlessly with your existing tools and technology.

Close

Customer.io

Calendly

Google Ads

Google Analytics

Facebook Ads

Salesforce

Slack

WordPress

Zapier

Which tool should you choose?

The best way to decide which email marketing tool is right for you is to try them out for real.

Thankfully both Customer.io and Close offer free trials that you can sign up for to explore their platforms and decide which one is most suitable for your business.

Close (here's the link to start a 14 day free trial- no credit card required)
Customer.io (here’s the link to start a 14 day free trial - no credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.

Email marketing tools

Close vs Customer.io

Close

Customer.io

User sentiment

Segmentation

Customer.io vs Close: Which is right for you?

1. Does Customer.io or Close offer lower pricing?

2. Which platform is more feature-rich: Customer.io or Close?

3. Does it integrate with your tech stack?

Which tool should you choose?

About the author

Marcus Taylor

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