Our algorithm used 113k data points to whittle 678 email marketing tools down to 11 with the best performance among small businesses. We may receive a commission if you sign up with a company below.
Who uses it and why?
Exceptional range of features, customer support & integrations.
CRM functionality is okay but not great.
Good segmentation and a wide variety of native integrations.
Relatively expensive compared to other options.
An affordable all-in-one marketing automation platform.
Some features are average in comparison to similar-priced competitors.
Great for transactional email.
Send limits and throttling can be sensitive causing emails being delayed or not sent.
Has a wide-range of pre-made workflows to use.
Better suited to eCommerce businesses.
Scalability and API documentation is very good.
Email marketing automation functionality is basic.
Their free plan is often critiqued for being too limited in functionality.
Affordable & good support.
Reporting features are basic.
It's arguably a bit behind the times in functionality.
Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.
For some users their features may be too basic and lacking in value.
What people are saying
SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.
Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.
Enterprise users often highlight Gist's breadth of features and associated cost savings.
Users often highlight SendInBlue's responsive support team, ease of set up and email traceability.
Users often highlight the quality of integrations and eCommerce features.
Enterprise users often highlight Elastic Email's deliverability and developer experience.
ConvertKit is most-used by bloggers and content creators looking to build a mailing list.
Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.
Users often highlight how simple and easy to use Aweber is.
SME users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.
Users often highlight Pabbly's ease of use and breadth of features.
In terms of features, I love using ActiveCampaignās powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.
Weāve definitely been able to grow our email list since switching to Klaviyo. Weāve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, weāve been able to segment our list and send more customized emails to these subscribers.
Live chat is great, drip emails are quite good, support is GREAT.
As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!
Elastic Email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too.
Used ActiveCampaign before?
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Used Klaviyo before?
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Used Gist before?
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Used Sendinblue before?
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Used Drip before?
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Used Elastic Email before?
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Used ConvertKit before?
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Used MailerLite before?
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Used Aweber before?
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Used ClickFunnels before?
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Used Pabbly Email Marketing before?
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Your recommended plan
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
Free trial
Free migration
No cancellation fees
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.
$139/mo is higher than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Klaviyo has 2 plans starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Gist has 2 plans starting at $99/mo. This plan is the cheapest based on your list size & requirements.
$99/mo is higher than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Sendinblue has 1 plan starting at $65/mo. This plan is the cheapest based on your list size & requirements.
$65/mo is lower than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Drip has 1 plan starting at $154/mo. This plan is the cheapest based on your list size & requirements.
$154/mo is higher than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Elastic Email has 2 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.
$35/mo is lower than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ConvertKit has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.
$100/mo is higher than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
MailerLite has 2 plans starting at $47/mo. This plan is the cheapest based on your list size & requirements.
$47/mo is lower than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.
$66.15/mo is lower than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.
$97/mo is higher than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with unlimited contacts.
Pabbly Email Marketing has 2 plans starting at $41/mo. This plan is the cheapest based on your list size & requirements.
$41/mo is lower than the average cost of $90/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Used ActiveCampaign before?
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Used Klaviyo before?
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Used Gist before?
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Used Sendinblue before?
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Used Drip before?
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Used Elastic Email before?
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Used ConvertKit before?
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Used MailerLite before?
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Used Aweber before?
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Used ClickFunnels before?
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Used Pabbly Email Marketing before?
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Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.