Our algorithm used 113k data points to whittle 678 email marketing tools down to 5 with the best performance among small businesses. We may receive a commission if you sign up with a company below.
Who uses it and why?
Exceptional range of features, customer support & integrations.
CRM functionality is okay but not great.
Good segmentation and a wide variety of native integrations.
Relatively expensive compared to other options.
An affordable all-in-one marketing automation platform.
Some features are average in comparison to similar-priced competitors.
Comprehensive range of integrations & omni-channel sending options.
Relatively expensive.
Great for transactional email.
Send limits and throttling can be sensitive causing emails being delayed or not sent.
What people are saying
SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.
Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.
Enterprise users often highlight Gist's breadth of features and associated cost savings.
Users tend to highlight Omnisend's templates, integrations and in-depth reporting.
Users often highlight SendInBlue's responsive support team, ease of set up and email traceability.
In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.
We’ve definitely been able to grow our email list since switching to Klaviyo. We’ve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, we’ve been able to segment our list and send more customized emails to these subscribers.
Live chat is great, drip emails are quite good, support is GREAT.
We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.
As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!
Used ActiveCampaign before?
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Used Klaviyo before?
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Used Gist before?
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Used Omnisend before?
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Used Sendinblue before?
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Your recommended plan
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.
$139/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Klaviyo has 2 plans starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Gist has 2 plans starting at $99/mo. This plan is the cheapest based on your list size & requirements.
$99/mo is lower than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Omnisend has 2 plans starting at $115/mo. This plan is the cheapest based on your list size & requirements.
$115/mo is higher than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Sendinblue has 1 plan starting at $65/mo. This plan is the cheapest based on your list size & requirements.
$65/mo is lower than the average cost of $114/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Used ActiveCampaign before?
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Used Klaviyo before?
Rate your experience
Used Gist before?
Rate your experience
Used Omnisend before?
Rate your experience
Used Sendinblue before?
Rate your experience
Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.