Enterprise business, 100000 contacts for $300 - $1000/mo
HomeEmail Marketing SoftwareMarketo Alternatives

Marketo Alternatives

Marcus Taylor
Data refreshed on: 22nd February 2023
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 13 with the best performance among enterprise businesses. We may receive a commission if you sign up with a company below.

Your results (13)

ActiveCampaign

Visit website
14-day free trial included

Gist

Visit website
No free trial

Omnisend

Visit website
Start for free

Benchmark Email

Visit website
Start for free

GetResponse

Visit website
No free trial

Customer.io

Visit website
No free trial

MailerLite

Visit website
1 month free trial included

Moosend

Visit website
1 month free trial included

Campaigner

Visit website
1 month free trial included

Aweber

Visit website
No free trial

ConvertKit

Visit website
14-day free trial included

Constant Contact

Visit website
No free trial

Keap

Visit website
No free trial
🏆 Recommended for you
1 of 7
1 of 3

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
76% of Gist's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
74% of Omnisend's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
55% of Benchmark Email's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
42% of GetResponse's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
No data for Customer.io
No data for Customer.io
no data
No data for MailerLite
No data for MailerLite
no data
No data for Moosend
No data for Moosend
no data
0% of Campaigner's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
No data for Aweber
No data for Aweber
no data
No data for ConvertKit
No data for ConvertKit
no data
No data for Constant Contact
No data for Constant Contact
no data
No data for Keap
No data for Keap
no data
👍

Exceptional range of features, customer support & integrations.

👎

CRM functionality is okay but not great.

👍

An affordable all-in-one marketing automation platform.

👎

Some features are average in comparison to similar-priced competitors.

👍

Comprehensive range of integrations & omni-channel sending options.

👎

Relatively expensive.

👎

For the same price there are more established, higher-quality alternatives.

👍

Users tend to choose GetResponse for its affordability and wide range of features.

👎

GetResponse's product has struggled to keep up with the competition.

👍

Great omni-channel sending options (SMS, push notifications and email)

👎

Expensive compared to similar products

👍

Affordable & good support.

👎

Reporting features are basic.

👍

Used by many large brands such as Vogue, WWF and Domino's Pizza.

👎

Lightweight on features in comparison to similarly-priced tools.

👎

Poor deliverability and slow customer support have been reported.

👎

It's arguably a bit behind the times in functionality.

👎

Their free plan is often critiqued for being too limited in functionality.

👍

An affordable and simple email marketing tool.

👎

Lacks advanced features and reporting is relatively basic.

👍

Well-known for its advanced event-based marketing automation builder.

👎

There interface can be quite complicated to use.

What people are saying

4 · 588 ratings

Enterprise users often highlight ActiveCampaign's high deliverability, quality of reporting & compliance.

3 · 9 ratings

Users often highlight Gist's breadth of features and affordability.

4.2 · 52 ratings

Users tend to highlight Omnisend's templates, integrations and in-depth reporting.

· no ratings

Users often highlight Benchmark being user-friendly and easy to create templates.

4.2 · 494 ratings

Users tend to highlight GetResponse's unlimited sending and ease of designing emails.

2.8 · 4 ratings

Users tend to highlight Customer.io's ease of integrating data and good customer support.

· no ratings

Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.

· no ratings

Users tend to highlight how affordable and easy to use Moosend is.

· no ratings

Users often highlight Campaigner's ease of use and reasonable pricing.

· no ratings

Users often highlight how simple and easy to use Aweber is.

· no ratings

ConvertKit is most-used by bloggers and content creators looking to build a mailing list.

1.4 · 701 ratings

Users tend to highlight Constant Contact's email list management features and streamlined functionality.

3.8 · 443 ratings

Users often highlight Keap's deep integration into their business.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Marketing Manager, Small-Business
Madhav
Marketing Manager, Small-Business

Live chat is great, drip emails are quite good, support is GREAT.

Senior Marketing Manager, FiGPiN
Alison Caufield
Senior Marketing Manager, FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.

BetterU, Inc.
Nick Nilsson
BetterU, Inc.

I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

Owner, A&J King Bakery
Andy King
Owner, A&J King Bakery

Constant Contact is my marketing department.

MiSyte
Jamie Gilleland
MiSyte

Ultimately, ALL the success MiSyte.com has enjoyed comes back to my decision to purchase Keap.

Used ActiveCampaign before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Gist before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Omnisend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Benchmark Email before?

Rate your experience

😣
🙁
😐
🙂
😄

Used GetResponse before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Customer.io before?

Rate your experience

😣
🙁
😐
🙂
😄

Used MailerLite before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Moosend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Campaigner before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Aweber before?

Rate your experience

😣
🙁
😐
🙂
😄

Used ConvertKit before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Constant Contact before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Keap before?

Rate your experience

😣
🙁
😐
🙂
😄

Your recommended plan

Lite
$/mo
for up to 100K contacts

14-day free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Standard
$/mo
for up to 100K contacts

Start for free

Free migration

No cancellation fees

Pro
$/mo
for up to 100K contacts

Start for free

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Advanced
$/mo
for up to 100K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 100K contacts

One month free trial

Free migration

No cancellation fees

Advanced
$/mo
for up to 100K contacts

One month free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Creator
$/mo
for up to 100K contacts

14-day free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Migration services available

No cancellation fees

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

Features

A/B Testing

Attribution

Dedicated IP

Integrations

Funnel

Google Ads

Microsoft Dynamics 365

Netsuite

Salesforce

Wrike

Zapier

Zoho

ActiveCampaign has 1 plan starting at $549/mo. This plan is the cheapest based on your list size & requirements.

$549/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

Gist has 0 plans that are customised based on your specific requirements. For pricing visit their website.

For pricing visit their website.

$0/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with contacts.

$0$234$468$702$936
View this plan

Omnisend has 2 plans starting at $720/mo. This plan is the cheapest based on your list size & requirements.

$720/mo is higher than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

Benchmark Email has 2 plans starting at $499/mo. This plan is the cheapest based on your list size & requirements.

$499/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.

For pricing visit their website.

$0/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with contacts.

$0$234$468$702$936
View this plan

Customer.io has 0 plans that are customised based on your specific requirements. For pricing visit their website.

For pricing visit their website.

$0/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with contacts.

$0$234$468$702$936
View this plan

MailerLite has 1 plan starting at $360/mo. This plan is the cheapest based on your list size & requirements.

$360/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

Moosend has 1 plan starting at $936/mo. This plan is the cheapest based on your list size & requirements.

$936/mo is higher than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

Campaigner has 1 plan starting at $469/mo. This plan is the cheapest based on your list size & requirements.

$469/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

Aweber has 0 plans that are customised based on your specific requirements. For pricing visit their website.

For pricing visit their website.

$0/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with contacts.

$0$234$468$702$936
View this plan

ConvertKit has 2 plans starting at $679/mo. This plan is the cheapest based on your list size & requirements.

$679/mo is higher than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with 100000 contacts.

$0$234$468$702$936
View this plan

Constant Contact has 0 plans that are customised based on your specific requirements. For pricing visit their website.

For pricing visit their website.

$0/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with contacts.

$0$234$468$702$936
View this plan

Keap has 0 plans that are customised based on your specific requirements. For pricing visit their website.

For pricing visit their website.

$0/mo is lower than the average cost of $602/mo for plans that cover 100K contacts. This plan comes with contacts.

$0$234$468$702$936
View this plan

Used ActiveCampaign before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Gist before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Omnisend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Benchmark Email before?

Rate your experience

😣
🙁
😐
🙂
😄

Used GetResponse before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Customer.io before?

Rate your experience

😣
🙁
😐
🙂
😄

Used MailerLite before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Moosend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Campaigner before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Aweber before?

Rate your experience

😣
🙁
😐
🙂
😄

Used ConvertKit before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Constant Contact before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Keap before?

Rate your experience

😣
🙁
😐
🙂
😄

What’s the best alternative to Marketo?

To find the best Marketo alternatives, it's helpful to ask why do people leave Marketo?
We asked 3,387 marketers in 2023 why they left their email marketing provider. The most common reasons cited by ex-Marketo users are:
1. Marketo is too expensive
Unsurprisingly, Marketo isn't the cheapest email marketing platform to use and many users find themselves paying more than they'd like as their list grows.
If you're looking for a more affordable option, we'd recommend entering your contacts and maximum budget above to filter out any unlikely fits.
Based on 100000 contacts, the average monthly cost of an email marketing tool is around $704/month which is within your maximum budget of $1000 (if this is inaccurate you can change it above).
2. Marketo lacks features
If there are specific features that you need or that were missing from Marketo you can enter them below to remove any vendors that lack this functionality from your shortlist.
Similarly, if you need your email marketing software to integrate with any existing tools you use, enter them here to filter out any that don't offer these.
3. Marketo has bugs
While it's true that all software has bugs, some platforms are better than others.
The recommendations on StackUp are made algorithmically and based on 100,000’s of ratings collected from real users who've rated the quality of various platforms.
You should find the email marketing tools are sorted in such a way that the top few are stable and relatively bug-free in comparison to Marketo.
Whether you’re an existing Marketo user looking to change your email marketing software, or you’re just evaluating similar software, this interactive guide will help you whittle down the the 22 Marketo competitors above to the best one for your business.

The best value Marketo alternative

While not necessarily the cheapest alternative to Marketo, our survey data ranked ActiveCampaign as the best-value alternative due to the exceptional quality of their platform and feature range.
It’s important to bear in mind that the value you get out of your email marketing software is proportional to the size of your list and the value of your potential customers.
As a enterprise business with 100000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
With that said, if budget is a major constraint then our next suggestion might be of interest.

The cheapest Marketo alternative

Among the top 22 Marketo alternatives, the cheapest software at 100000 contacts is going to be Campaigns by Pipedrive. However, it’s important to consider whether they’re still likely to remain the most cost-effective option as your email list grows.
Here’s an overview of the cost of the top alternatives at 100000, 200000, and 300000 contacts so you can easily compare the costs as you grow.
ActiveCampaign
Gist
Omnisend
Benchmark Email
GetResponse
100K contacts
$549/mo
100K contacts
Custom $
100K contacts
$720/mo
100K contacts
$499/mo
100K contacts
Custom $
200K contacts
Custom $
200K contacts
Custom $
200K contacts
Custom $
200K contacts
$1K/mo
200K contacts
Custom $
300K contacts
Custom $
300K contacts
Custom $
300K contacts
Custom $
300K contacts
Custom $
300K contacts
Custom $
Visit website
14-day free trial included
Visit website
No free trial
Visit website
Start for free
Visit website
Start for free
Visit website
No free trial
ActiveCampaign is the most affordable platform today, and will also provide you with affordable list growth longer term.

The most popular Marketo alternative for a Enterprise business

The most popular alternative to Marketo based on the total number and proportion of satisfied users is also ActiveCampaign.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you. For your convenience, here are the links to give the top alternatives a spin.
  1. ActiveCampaign (here's the link to start a 14 day free trial- no credit card required)
  2. Klaviyo (here’s the link to start a 14 day free trial - no credit card required)
  3. Gist (here’s the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.

You might also like...