Our algorithm used 113k data points to whittle 678 email marketing tools down to 5 with the best performance among small businesses. We may receive a commission if you sign up with a company below.
Who uses it and why?
Good segmentation and a wide variety of native integrations.
Relatively expensive compared to other options.
Affordable & good support.
Reporting features are basic.
It's arguably a bit behind the times in functionality.
Great omni-channel sending options (SMS, push notifications and email)
Expensive compared to similar products
Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.
What people are saying
Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.
Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.
Users often highlight how simple and easy to use Aweber is.
Enterprise users tend to highlight Customer.io's ease of integrating data and good customer support.
SME users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.
Weāve definitely been able to grow our email list since switching to Klaviyo. Weāve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, weāve been able to segment our list and send more customized emails to these subscribers.
Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.
Used Klaviyo before?
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Your recommended plan
Start for free
Free migration
No cancellation fees
One month free trial
Free migration
No cancellation fees
Start for free
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
14-day free trial
Free migration
No cancellation fees
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
A/B Testing
Drag and Drop
Event-based automation
Pre-Designed Templates
Segmentation
ClickFunnels
Google Ads
Google Analytics
Squarespace
Unbounce
WordPress
Zapier
Klaviyo has 2 plans starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $102/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
MailerLite has 2 plans starting at $47/mo. This plan is the cheapest based on your list size & requirements.
$47/mo is lower than the average cost of $102/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.
$66.15/mo is lower than the average cost of $102/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.
$150/mo is higher than the average cost of $102/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.
$97/mo is lower than the average cost of $102/mo for plans that cover 10K contacts. This plan comes with unlimited contacts.
Used Klaviyo before?
Rate your experience
Used MailerLite before?
Rate your experience
Used Aweber before?
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Used Customer.io before?
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Used ClickFunnels before?
Rate your experience
Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.